Dr. Raj Agnihotri is the Mary Warner Fellow and Professor of Marketing at Iowa State University. He is the founding director of Ivy Sales Forum and the executive director of Industry Engagement for Ivy College of Business at Iowa State University.

Currently serving as the Editor-in-Chief of the Journal Marketing Theory & Practice, Raj has published over 75 articles in leading scholarly journals, including several FT-50 publications. A prolific researcher in sales technology, Raj is considered a global authority in digital mediation in the sales processes. He has been ranked #5 in research productivity among marketing scholars worldwide based on publications in journals listed as A* in the Australian Business Deans Council’s (ABDC) Marketing Journal Quality List during the last five years (2018- 2023). 

He has been actively involved in executive education and has guided industry professionals from North America, Brazil, Europe, and India. Raj has done training and consulting work with senior-level executives in dozens of organizations in the past decade, including PricewaterhouseCoopers (PwC), Cleveland Clinic, Iowa Department of Public Health, Wipro, KENT Corporation, Vermeer Corporation, NIIT, etc.

Raj is a co-author of ABCs of Relationship Selling (McGraw Hill, 13 ed.), a market leader in sales classes globally, and its contents can be found in four international versions. Numerous sales trainers worldwide use its selling process to prepare their salespeople.