Iowa Technology Summit 2024 — Leadership Track — Session 1
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Iowa’s Pursuit of Competitiveness: The Ivy Advantage
About this session

There is no denying that Iowa is a pro-business state! However, to sustain its competitiveness, all the stakeholders of this great state need to collaborate. Business academe, too, must play its role as a key stakeholder. Responding to this need, the Ivy College of Business at Iowa State University has recently launched the Ivy Custom Education program under the leadership of Dr. Raj Agnihotri. In this interactive session, Raj would share the philosophy and vision behind this initiative and discuss how Iowa State is tapping into the expertise of Ivy’s research faculty and teaching professionals to offer learning interventions and add strategic value to businesses and organizations throughout Iowa.

Dr. Raj Agnihotri
Professor of Marketing
Mary Warner Fellow
Executive Director of Industry Engagement
Director of Ivy Sales Forum
Iowa State University - Ivy College of Business

Dr. Raj Agnihotri is the Mary Warner Fellow and Professor of Marketing at Iowa State University. He is the founding director of Ivy Sales Forum and the executive director of Industry Engagement for Ivy College of Business at Iowa State University.

Currently serving as the Editor-in-Chief of the Journal Marketing Theory & Practice, Raj has published over 75 articles in leading scholarly journals, including several FT-50 publications. A prolific researcher in sales technology, Raj is considered a global authority in digital mediation in the sales processes. He has been ranked #5 in research productivity among marketing scholars worldwide based on publications in journals listed as A* in the Australian Business Deans Council’s (ABDC) Marketing Journal Quality List during the last five years (2018- 2023). 

He has been actively involved in executive education and has guided industry professionals from North America, Brazil, Europe, and India. Raj has done training and consulting work with senior-level executives in dozens of organizations in the past decade, including PricewaterhouseCoopers (PwC), Cleveland Clinic, Iowa Department of Public Health, Wipro, KENT Corporation, Vermeer Corporation, NIIT, etc.

Raj is a co-author of ABCs of Relationship Selling (McGraw Hill, 13 ed.), a market leader in sales classes globally, and its contents can be found in four international versions. Numerous sales trainers worldwide use its selling process to prepare their salespeople.

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