Iowa Technology Summit 2024 — Innovation Track — Session 4
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Practical AI – Driving Business Value Through AI
About this session

In this session, we will cover how to approach delivering AI solutions, referred to as “Practical AI” at World Wide Technology (WWT). This approach enables customers to determine when it is in their best interest to either buy and integrate an off-the-shelf generative AI solution or to invest in building and training their own model. The key aspect of the discussion will be how a practical approach is designed to integrate seamlessly into existing workflows and systems, providing tangible business benefits and value.

Jay Custard
Senior Director - Chief Digital Advisor
World Wide Technology

Jay Custard, Chief Digital Advisor at World Wide Technology (WWT), has deep experience helping companies harness the power of digital technologies to drive meaningful customer experiences. An experienced digital marketing and e-commerce executive, he has worked across multiple disciplines with both large and small companies to enable integrated transformational retail experiences on a global scale. He has been fortunate to serve the customers of Crocs, New Balance, FinishLine, Southeastern Grocers, and Cabela’s with a focus on user experience, analytics, marketing, merchandising, and technology transformations.

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