Jay Custard, Chief Digital Advisor at World Wide Technology (WWT), has deep experience helping companies harness the power of digital technologies to drive meaningful customer experiences. An experienced digital marketing and e-commerce executive, he has worked across multiple disciplines with both large and small companies to enable integrated transformational retail experiences on a global scale. He has been fortunate to serve the customers of Crocs, New Balance, FinishLine, Southeastern Grocers, and Cabela’s with a focus on user experience, analytics, marketing, merchandising, and technology transformations.