Betsy Danforth Richey is the Senior Director of Data and Technology at the Iowa Primary Care Association. She received her Master’s in Public Health and her PhD in Applied Medical Anthropology from the University of South Florida. She has worked broadly in government, non-profit and private sectors, focusing on data-driven health equity initiatives, systems change, and policy advocacy. In her role as the Senior Director of Data and Technology, she oversees reporting, technology, and network-wide EHR support. She led the implementation of a shared electronic health record among 11 community health centers in Iowa. This shared system, in concert with advanced analytics, allows community health centers in Iowa to understand and serve their patients holistically and to work to create equitable outcomes in communities. Other career highlights include developing government/academic partnerships to develop the Iowa Integrated Data System for Decision-Making, overseeing the Iowa Public Health Tracking Portal, and developing predictive risk modeling to identify health disparities. She is currently on the CyncHealth board of directors.