Brandon Potter is the Chief Technology Officer of ProCircular, Inc, a dedicated cybersecurity and compliance firm headquartered in Coralville, Iowa, with offices in Des Moines and Minneapolis. With more than 18 years’ experience in Information Technology—12 of them in cybersecurity consulting—Potter approaches cybersecurity as a dynamic partnership: first connecting with clients on a personal level, understanding their unique business objectives, and then working together toward a mutually-developed goal. He identifies with executives and technical teams alike, firmly understanding the delicate balance between budgets, personnel, compliance, and real security. Potter leads an expert suite of cybersecurity engineers, assembling as red, blue, or purple teams to rigorously test the limits of an organization’s security from both inside and out. Aggressively tracking cybersecurity practices and emerging threat technologies, he fosters continuous improvement in both his team and his approach, developing layered security recommendations and continually providing service of unmatched quality.