The paid media space is in a transformational period. Disruptions are rendering once reliable strategies obsolete and sending marketers scrambling for solutions. The only paid media marketers not trying to catch their breath are the ones who were proactive about adapting their strategies to account for the changes on the horizon.
You can look at these disruptions one of two ways: either as an obstacle or as an opportunity. This webinar will help make sure you fall squarely into the latter category.
Here is a preview of the five key disruptions we’ll be exploring in this 30-minute webinar:
- How to optimize your campaigns by leveraging automation and AI-based tools
- Best practices for pivoting towards more sophisticated attribution models
- Adapting your ad targeting and measurement for life without third-party cookies
- The emerging new ad formats you need to know about
- Why you need to get creative due to increased audience fragmentation