Product Marketing Manager

Website Igor Inc.

Product Marketing Manager

Location: Des Moines Metro Area – remote work considered on a temporary basis only.

Reports to: VP of Marketing



As a product marketer, you will be the person on the marketing team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for our product suite. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches and feature sets. You will work closely with our development team and external partners to bring the customer’s voice into the development of products and solutions for the market. You understand our customer and can use your knowledge to influence product development, marketing strategy, and tactics used.



  • Build and manage impactful and innovative product and solution launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
  • Define the positioning and go-to-market messaging and strategies for our products within our target channels
  • Hands-on ability to create content and work with our internal team (e.g. sales documentation, product videos, website copy, blog posts, and other forums) to articulate the benefits of our products to the world
  • Develop and maintain sales enablement materials, including battlecards, cheat sheets, competitive tools, customer references, etc.
  • Conduct customer research, find consumer insights, and collaborate with the product development team to ensure the customer’s voice is heard
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Stay on top of technology trends and competitor developments from a marketing and product point of view
  • Localize marketing materials for global solutions, including value propositions, messaging positioning, sales enablement tools, and ensure local execution is consistent with global messaging
  • Represent the product team to educate both internal and external stakeholders on our product story, features, and benefits
  • Create market comparisons and help with pricing analysis
  • Educate our partners about our products and their benefits through newsletters, partner-focused content, social media monitoring, and more
  • Lead and create complete solution sets for our target verticals



  • BA/BS degree in a relevant field
  • 6+ years of post-undergrad work experience, or a combination of graduate school + work experience
  • 4+ years in product marketing or product management with increasing responsibility
  • Proficiency in technology: Office Suite, CRM, Hubspot, Video conferencing platforms (i.e. Zoom or Teams), File sharing programs (i.e. Dropbox, G-suite), Data visualization tools (i.e. Tableau, Excel, and/or Microsoft BI)
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role


Preferred Requirements:

  • MBA or master’s degree in a relevant field
  • 8+ years in product marketing or management with increasing responsibility
  • Capable of a dual-minded approach: the ideal candidate is an excellent communicator and writer, but also process-driven, detail-oriented, and can interpret data to make decisions
  • Experience in software or technology B2B product marketing
  • Experience launching new technology products or solutions
  • Experience in technology such as IoT, PoE, AI, digital twins, smart buildings, etc.
  • An entrepreneurial spirit to take initiative to solve problems and develop programs and processes that have not existed before
  • Comfortable making high level strategic decisions while considering opinions of a variety of stakeholder
  • Thrive when working in a collaborative, cross-team capacity
  • Limited travel may be required in the future


About Igor

Igor, Inc. is a rapidly growing startup providing the industry’s only fully integrated PoE based intelligent building network to future-proof buildings.

Igor is seeking candidates with strong and positive organization skills to join their team. Igor is a hyper-growth company and this role will be much more than just traditional business development management. Igor is looking for ‘A player’ individuals that wants to grow with a company as it changes an industry. The candidate should want to improve the way things are done in their industry and when given an assignment, he/she has the drive and ingenuity to figure out the best way to deliver results. The perfect candidate wants to join a young, ground-breaking company, where they can enjoy a career without limits.

At the convergence of Iot (Internet of Things), Big Data and Machine Learning (AI), Igor is changing the way the industry designs, specifies and purchases smart building technology by providing building owners and businesses with an intelligent, scalable Power-over-Ethernet (PoE) smart building platform via a proven, simple yet highly configurable AI-driven enterprise software solution.

This elegant technology delivers a clear path to cost-effective AI-enabled “digital ceiling” smart building deployment, offering the best ROI in the industry. For more information, please visit

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