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Member Event: Once Upon a Time, Customers Loved Us: Storytelling to Inspire Your Audience
March 24, 2021 @ 12:00 pm - 1:00 pm
Erin Becker and Matt Arnold help leaders, marketers, and communicators use the power of narrative to create value and inspire teams.
About this Event
We are the product of the stories we hear and the stories we tell each other. Storytelling can help us make sense of an uncertain world and create a business advantage for our organizations.
The problem? People know storytelling is a great tool. But there are a lot of misconceptions about how to do it right.
We’ll dive into the what, why, and how of storytelling, and debunk six of the most common storytelling myths––all to help you craft a great narrative that will take your organization to the next level.
Every market is unique. But there are tools and techniques that can improve the probability of success, no matter your industry or field.
We’ll discuss…
the value of storytelling in an age of complexity
why much of what you know about storytelling may be wrong
how to use storytelling to turn obstacles into opportunities
